ABOUT THE TEAM

Now that an American professional cyclist sponsored by an American company has won the Tour de France seven times, there has been an explosion of interest in the sport of cycling. The American public has gained an appreciation for cycling as both an exciting sport and a beneficial form of exercise. Cycling is a cornerstone of a healthy lifestyle with reduced stress, all without the risk of injury that is common in endurance sports such as running. Companies like Morgan Stanley, 24 Hour Fitness and Specialized have found that cycling's message of strength, stamina and courage is a highly effective marketing tool for the products and services that they represent.

TEAM MISSION AND OBJECTIVES

The Morgan Stanley / 24 Hour Fitness / Specialized cycling team is an Elite Amateur and Masters cycling team with nearly 35 members. The team is broken down into three divisions: A team, B team and C team (club riders). The team comprises a broad range of talent, including current state champions, former national and world champions and a former Olympian.

The Morgan Stanley / 24 Hour Fitness / Specialized Cycling Team is dedicated to excellence in cycling, delivering value to our sponsors and proactive community development efforts. The team’s goals for 2005 focus on Masters and Elite Nationals as well as the T-Mobile International women’s race, and repeating as the Northern California-Nevada Cycling Association’s Best All-Around Team in the Masters 35+ 1/2/3 category, in which Morgan Stanley / 24 Hour Fitness / Specialized is the two-time defending champion.

TEAM DIRECTORS

Shawn Oliver (800)488-1132, and Brian Lewis (800)786-1415